Birthday
Beach
Bash
Your new go-to beach bag.
The Birthday Beach Bash Collection.
Available April 13th.
Birthday
Beach
Bash
Bringing the Beach to you.
The Birthday Beach Bash Collection.
Available April 13.
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What's this event?
Every year we throw ourselves a digital birthday party. This year we figured it was time to do it in person. We had no better place in mind than the beach — except there aren't any beaches in Atlanta—so we made one. 🤗 🌴
We're bringing our brand-new, never-before-seen Sun-Day Tote and beach-themed bottles to celebrate, and you're getting early access to all of it. 30% off everything, because it's our birthday and we make the rules.
Oh, and the first 500 people in line walk away with a FREE Sun-Day Tote (must be 14+).
Like any good beach, we've also got games, buried treasure, and free food. Can't wait to see you all. 🏄🌊
Every year we throw ourselves a digital birthday party. This year we figured it was time to do it in person. We had no better place in mind than the beach — except there aren't any beaches in Atlanta—so we made one. 🤗 🌴
We're bringing our brand-new, never-before-seen Sun-Day Tote and beach-themed bottles to celebrate, and you're getting early access to all of it. 30% off everything, because it's our birthday and we make the rules.
Oh, and the first 500 people in line walk away with a FREE Sun-Day Tote (must be 14+.)
Like any good beach, we've also got games, buried treasure, and free food. Can't wait to see you all. 🏄🌊
Before you enter...


Plan Ahead
We recommend browsing options ahead of time using the link below so you know what you want to purchase. You’ll be able to see products in person before placing your order. Please
Important
The links below are for preview only. To place an order at the event, you’ll scan a QR code when entering.
Restrooms
Restrooms are located inside the venue. See FAQs below for more details.
Plan Ahead
If you win a free product or plan to purchase, we recommend browsing options ahead of time so you know what you want. You’ll be able to see products in person before placing your order.
Important
The links below are for preview only. To place an order at the event, you’ll scan a QR code when entering.
Restrooms
Restrooms are located inside the venue. See FAQs below for more details.

While you wait...
While all colors are shown online, only Brown-checkered and Blue bags will be available at this event.


Frequently Asked Questions
How long does the event run?
10am–6pm, with guests admitted on a rolling basis throughout the day. If attendance exceeds available product, we may close the line early — but we brought a lot. Like, a lot a lot.
Who can participate?
Everyone's welcome. Some offers are limited to available supply, so first come, first served.
Is there a sale?
30% off everything. Yes, everything.
Can I buy additional items?
Yes — with one small catch. We're limiting purchases to 1 bag and 2 bottles per person so everyone gets a shot.
Who is eligible for a free product?
Free items are distributed based on availability and event criteria. Sun-Day Tote giveaways are limited to the first 500 guests ages 14 and up.
How will I know if I got a free product?
If you're selected, you'll get instructions during the event. Keep your eyes open.
Where are the restrooms?
Inside the venue. Ask any Beach Crew member — they know things.
What if I don’t have a phone to order on?
No phone, no problem. When it’s your turn to order, just grab a Beach Crew member and they’ll place it with you so you don’t miss a thing.
Placing an Order
How do I place an order?
Once inside, you’ll place your order directly from your phone using our event ordering system.
What should I know before ordering?
- Select Pick Up (do NOT select shipping)
- Items will not be shipped from this event
- Enter an email you can access during the event
- You’ll be notified when your order is ready
Pickup
Where do I pick up my order?
Pick up your order at the Owala Beach Shop, located in the far right-hand corner of the building after you enter.
Help
Who do I talk to if I have questions?
Visit the light blue Owala booth or speak with any Beach Crew member.
Leaving Early
What if I leave before picking up my order?
Please visit the light blue Owala booth to have your order canceled before leaving.
Event Map









